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A Self - Introduction
Lily was born in Singapore and grew up in Taipei and Shanghai.
She studied Graphic Design Communication at the University of the Arts London, Chelsea College of Arts.
Currently, she takes on projects that involve directing, writing, design, and branding.
She embraced her childhood habit of repeatedly flipping through photo albums, and began documenting stories that she finds beautiful,
like that boy and girl sitting by the pier eating ice cream or that old lady out tanning in the sun during a heat wave.
Her style of work is thoughtful yet straightforward.
Lily: I hope make work that is useful in the real world, and for people to resonate with.
The Real World: Cool.
Creative Services
Branding, Creative Direction, Treatment Writer/Designer
Direction (Film, Commercials, Documentary, Social Media Content)
Past/Present Clients: NTUC Income, Harvey Norman, Citibank, UOB, HPB, Fair Price, onefifteen 初衣食午Taipei, blablahbla coffee Taipei, Putien Restaurant, Takumi Artisans, Flora by Beauty Kitchen, Rough Beauty, Manor Group (Hospitality)
Work Experience
2023 - present
Freelance Creative
2020 - 2022
Freeflow Productions & The Gap People, Singapore
Film Director and Creative
Film Director and Creative
2019 - 2018
Freelance Graphic Designer & Videographer
2017
Stink Studios, London, United Kingdom.
Art intern. Worked on Augustinus Bader branding identity
2015
Art intern. Worked on Augustinus Bader branding identity
2015
DDB, Singapore. Creative intern
Worked on Breast Cancer Foundation monthly newsletters
2013
Worked on Breast Cancer Foundation monthly newsletters
2013
J. Walter Thompson, Shanghai. Creative intern
Education
2014 - 2018
University of the Arts London, Chelsea College of Art and Design
Bachelor of Arts (Hons) Graphic Design Communication
Foundation Diploma in Art and Design, CCW
University of the Arts London, Chelsea College of Art and Design
Bachelor of Arts (Hons) Graphic Design Communication
Foundation Diploma in Art and Design, CCW
2007 - 2014
Shanghai American School, Puxi
International Baccalaureate Certificate (IB)
Shanghai American School, Puxi
International Baccalaureate Certificate (IB)
Open to pitch and direct commercial films, corporate videos, passion projects.
+ + treatment design, copy writing and creative directing.
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