A Self - Introduction
Lily was born in Singapore and grew up in Taipei and Shanghai. She studied Graphic Design Communication at the University of the Arts London, Chelsea College of Arts. 
Currently, she takes on projects that involve directing, writing, design, and branding. 
She embraced her childhood habit of repeatedly flipping through photo albums, and began documenting stories that she finds beautiful,
like that boy and girl sitting by the pier eating ice cream or that old lady out tanning in the sun during a heat wave. 
A few keywords to describe her work: anthropological, naturalistic, identity crises.
Lily: I hope make work that is useful in the real world, and for people to resonate with.
The Real World: Cool.
Listening to small talk. 
Creative Services
Branding, Creative Direction, Treatment Writer/Designer
Film Director (Commercials, Documentary, Social Media Content)
Past Clients: NTUC Income, Harvey Norman, Citibank, UOB, HPB, Fair Price, onefifteen Taipei, Putien Restaurant, Takumi Artisans, Flora by Beauty Kitchen

Work Experience
2023 - present 
Freelance Creative 
2020 - 2022 
Freeflow Productions & The Gap People, Singapore
Film Director and Creative
2019 - 2018 
Freelance Graphic Designer & Videographer
2017 
Stink Studios, London, United Kingdom. 
Art intern. Worked on Augustinus Bader branding identity
    
2015 
DDB, Singapore. Creative intern
Worked on Breast Cancer Foundation monthly newsletters
    
2013 
J. Walter Thompson, Shanghai. Creative intern
Education
2014 - 2018
University of the Arts London, Chelsea College of Art and Design
Bachelor of Arts (Hons) Graphic Design Communication
Foundation Diploma in Art and Design, CCW
2007 - 2014
Shanghai American School, Puxi
International Baccalaureate Certificate (IB)
Open to pitch and direct commercial films, corporate videos, passion projects. 
Treatment design, copy writing and creative directing.
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