If there’s a brand that speaks to this generation, KLĀY is it. Founded by Wartcha and Taron, the brand was born from their reflections on café culture after returning from Sydney to Chiang Mai. What began as a simple intention to open a café with an ethos to support local artisans, makers, and farmers, grew into a brand that represents something more. A brand that tells the story of Chiang Mai’s rich craftsmanship through today’s visual sensibilities.
KLĀY has become a meeting point where workshops and collaborations naturally coexist, creating everyday reasons for people to gather and connect. They’ve created a space that encourages free expression. Everything is designed for the senses, from essential oils to diffusers to ceramics, all speaking a visual and tactile language that is friendly and intentional.
KLĀY Concept, their soon-to-open flagship store, reflects the public receptiveness for calm spaces and shows just how moldable KLĀY can be. Beyond the café, KLĀY Concept brings together fashion, creative wellness talks, yoga, sound baths and pilates classes and more — all inviting people to experience this kind of comfort in the heart of Soi Nimmanhaemin. KLĀY is a brand for the now, a reminder to loosen up and relax, to celebrate craft, and yes, to Instagram it too.
KLĀY คลาย (@klaythailand) Instagram · klaythailand (June, 2025)